I debated whether I should even add this page to my website…
Because each consulting project is so different, and I love that about them. I’m a big fan of multiple lanes and the more I can drive down in the course of a single project, the better! But I recognize that “creative consultant,” which is what I’ve been referring to myself as, can sound at best vague and at worst like a fake job, so I’ll try and get a bit more specific about what I mean when I say that.
Branding
Tangibly defining what brands do, who they are, and why they exist by…
- Building out brand bibles
- Sourcing talent for campaigns or full-time roles
- Providing creative direction for campaigns
- Coming up with memorable and witty taglines and other branded copy
Content
Telling engaging stories about all the cool stuff brands are doing and making by…
- Writing website and newsletter copy that’s actually fun to read
- Building out an editorial strategy
- Producing social content franchises
- Creating a style guide
Marketing
Helping brands reach the people they want to reach more creatively and successfully by…
- Auditing social strategy
- Creating audience surveys
- Building out audience personas
- Building out creative collaboration or influencer strategies
IRMA LALIASHVILI 